Outback Cleanup
Challenge
Australia’s unique wildlife is under constant threat from pollution and litter. Teaching children how their small actions make a big difference is vital, but it can be hard to spark real engagement through words alone. How do you turn an everyday lesson about rubbish into an adventure kids actually want to take part in?
Solution
Triggered by a greeting card, this augmented reality game brings the Australian environment to life. Players explore the outback, searching for litter and protecting creatures like kookaburras, platypuses, echidnas, and kangaroos. What begins as a playful mission to tap and collect rubbish quickly becomes a powerful lesson about caring for the places wildlife call home.
Positive Impact
By combining technology, storytelling, and hands-on play, Outback Cleanup transforms environmental awareness into an exciting challenge. The game leaves them with a sense of achievement and a clearer understanding that their choices matter, inspiring eco-conscious habits that last long after the screen turns off.
Overview
Australia’s unique wildlife is under constant threat from pollution and litter. Teaching children how their small actions make a big difference is vital, but it can be hard to spark real engagement through words alone. How do you turn an everyday lesson about rubbish into an adventure kids actually want to take part in?
Video Trailer
Triggered by a greeting card, this augmented reality game brings the Australian environment to life. Players explore the outback, searching for litter and protecting creatures like kookaburras, platypuses, echidnas, and kangaroos. What begins as a playful mission to tap and collect rubbish quickly becomes a powerful lesson about caring for the places wildlife call home.
