Translating research.
Empowering communities.
Geo A.R. co-creates immersive simulations and digital engagement tools with research teams, public agencies, and universities. Communities, students, and decision-makers use these experiences to test what-ifs, weigh trade-offs, and make better decisions.
2025
Silver Global Good Awards
Employer of the Year
2024
GEN New Zealand
Social Entrepreneur of the Year
Explore what's possible.
We turn research into simulations and interactive experiences that support climate adaptation, biodiversity and marine restoration, sustainable food systems, and equitable decision-making — working alongside research institutes, government agencies and communities. These take the form of browser-based educational tools that can be played instantly online, through to virtual reality (VR), augmented reality (AR), and other immersive technologies (XR).
Environment, Energy & Sustainability
Culture, History & Inclusive Society
Natural Resources & Agriculture
Industry, Space & Emerging Technology
Climate & Emergency Preparedness
Human Rights, Wellbeing & Health
Researchers & Impact Organisations
Scientists and university researchers turning complex data and scenario models into serious games and decision making tools to inspire action.
Local Governments & Public Sector Leaders
City councils and policymakers engaging communities and driving behaviour change through educational impact games and digital twins.
Cultural & Educational Institutions
IWI trust organisations, museums, and heritage sites creating interactive experiences for historical story telling to infom and create a strong sense of cultural identity.
WHO WE WORK WITH
We take the challenge, and bring the right minds, to the right solution.
ACTIVATIONS WORLDWIDE
150+
Simulations deployed across local government, research, and cultural institutions since 2016.
YEARS OF APPLIED PRACTICE
10+
Refining the methodology of research-led simulation and impact measurement.
TEAM & COLLABORATORS
30+
A multidisciplinary team of scientists, designers, developers, and game psychologists.
GEO Applied Realities
Leading the way to a better future.
We have spent over a decade turning research into experiences people can rehearse. From climate change adaptation and agricultural farm system serious games, to our latest marine restoration web VR simulation, to digital twins and scenario models, we're helping shape future decisions, actions and outcomes today.
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FROM THE FIELD
Overcoming the action gap
Disinformation, and a sense of powerlessness compound things, but how are you expected to prepare for a future you haven’t experienced? Games let you live it now, revealing how small actions ripple across time and offering profound insights into the future we are shaping. We’re not only fighting a knowledge gap, we’re fighting an action gap.
FEATURED CASE STUDIES
Real projects. Real impact.
PARTNERSHIPS
Partners in research, innovation and measurable results.
Turn insight into action.
Geo A.R. was our first choice when thinking about turning our in-person serious game Future Farming Challenge into an engaging digital experience. The game puts players in the role of a farmer, balancing economic, environmental and community pressures.
Suzie Greenhalgh, Group Principal Researcher
Serious games (adaptation simulations) give people the chance to try different strategies, understand trade-offs, and make decisions in a safe environment while building knowledge that translates into the real world. Working with Geo AR, we are able to turn a potentially paralysingly complex challenge into something people can engage with and act on.
Dr Paula Blackett
Principal Researcher | Kairangahau
Geo A.R. took a complex kaupapa, benefit sharing between researchers and Indigenous communities, and turned it into something genuinely engaging.
Professor Maui Hudson
Director, Te Kotahi Research Institute
