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Geo AR
social impact game developers
location based AR experiences
ABOUT US

Leading the way to a better future.

We are a team of 30+ producers, game designers, artists and developers. some of whom are also scientists, and have spent over a decade proving that games can change the world.

We design evidence-based experiences that drive curiosity, preserve culture, and mobilise action on the issues that matter most.

Inclusive approach

Every experience is built with cultural integrity, accessibility, and linguistic diversity at its core, ensuring the people most affected by an issue are the first to shape its solution.

Cultural integrity

We work in deep partnership with Indigenous communities and cultural advisors, ensuring that knowledge, identity, and representation are handled with care and respect.

An open hierarchy team

No gatekeepers, no bottlenecks. We work in an open structure that values collaboration, experimentation, and shared leadership. Good ideas can come from anyone.

Environmental outlook

Our modular architecture means components can be adapted and redeployed across projects, reducing development waste and our environmental footprint.

The philosophy behind the work.

The world is facing big challenges, from climate change to inequality. Games, simulations and digital twins give communities a safe space to explore “what ifs, measure trade-offs, practice solutions, and take action together.

Our approach creates safe, interactive spaces where researchers and policy-makers can explore different scenarios, understand risks, and build shared understanding before decisions are made.

Most studios hire designers. We hire academics and scientists who are also designers. Our team of talented professionals care deeply about our world and creating games for good.

social impact game developers
FOUNDER AND CEO

Melanie Langlotz

Melanie Langlotz is the founder and CEO of Geo AR Games, a New Zealand-based studio at the forefront of serious games for policy, education, and social impact.

With over 35 years of experience in technology, Melanie pioneered the world's first geolocated AR playground before leading the studio into digital twins, immersive simulations, and applied behavioural research. Her work sits at the intersection of gaming, public policy, and education.

Since founding Geo AR Games in 2015, Melanie has been a driving force in the global serious games movement, leading a team of designers and developers working with governments and research institutions across four continents.

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Ben Tuhoe Kenobi

Director of Growth & Design

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Jolene Hellund

Director of Delivery & Partnerships

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Holly Franklin

Director of Performance & Insights

Dr Eleanor Chaos

Producer - Simulation Games

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Dr Miranda Verswijvelen

 Senior Narrative Designer

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Carol Taka

Producer | Digital Cultural Advisor

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Finley Power

Senior Game Designer | UX/UI Designer

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Gabe Mugadza

Producer | Software Developer

Request a consultation for your positive impact project.

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