Translating research.
Empowering communities.
Our world is facing complex environmental, social and economic challenges, from climate change to resource pressures and inequality. As these pressures accelerate, communities need to adapt and build resilience for the future.
We co-create immersive simulations and digital engagement tools with research teams, public agencies, and universities. Communities, students, and decision-makers use these experiences to test what-ifs, weigh trade-offs, and make better decisions.
Behind every digital experience, analytics capture how people think and choose. Each session generates research-grade evidence that helps us understand behaviours, insight that can inform policy and drive real-world change.
2026
International Serious Play Award Finalist
Higher Education Category
2025
NZATD Awards Finalist
Best Online Learning Project
2025
Silver Global Good Awards
Employer of the Year
2024
GEN New Zealand
Social Entrepreneur of the Year
Your brain can't practice for a future it hasn't lived.
84% of people say they care about the humanity and the planet but less than 10% make meaningful changes to their behaviour. The problem isn't lack of information.
It's lack of practice.
INSIGHTS
Overcoming the action gap
Disinformation, and a sense of powerlessness compound things, but how are you expected to prepare for a future you haven’t experienced? Games let you live it now, revealing how small actions ripple across time and offering profound insights into the future we are shaping. We’re not fighting a knowledge gap, we’re fighting an action gap.
Explore what's possible.
We work across climate, land use, emergency management, and environmental systems, transforming complex science into award-winning, interactive experiences. These take the form of browser-based educational tools that can be played instantly online, through to virtual reality (VR), augmented reality (AR), and other immersive technologies (XR).
Environment, Energy & Sustainability
Culture, History & Inclusive Society
Natural Resources & Agriculture
Industry, Space & Emerging Technology
Climate & Emergency Preparedness
Human Rights, Wellbeing & Health
WHO WE WORK WITH
We take the challenge, and bring the right minds, to the right solution.
Researchers & Impact Organisations
Scientists and university researchers turning complex data and scenario models into serious games and decision making tools to inspire action.
Local Governments & Public Sector Leaders
City councils and policymakers engaging communities and driving behaviour change through educational impact games and digital twins.
Cultural & Educational Institutions
IWI trust organisations, museums, and heritage sites creating interactive experiences for historical story telling to infom and create a strong sense of cultural identity.
GEO Applied Realities
Leading the way to a better future.
We have spent over a decade turning research into experiences people can rehearse. From climate change adaptation and agricultural farm system serious games, to our latest marine restoration web VR simulation, to digital twins and scenario models, we're helping shape future decisions, actions and outcomes today.
ACTIVATIONS WORLDWIDE
150+
Simulations deployed across local government, research, and cultural institutions since 2016.
YEARS OF APPLIED PRACTICE
10+
Refining the methodology of research-led simulation and impact measurement.
TEAM & COLLABORATORS
30+
A multidisciplinary team of scientists, designers, developers, and game psychologists.
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FROM THE FIELD
Overcoming the action gap
Disinformation, and a sense of powerlessness compound things, but how are you expected to prepare for a future you haven’t experienced? Games let you live it now, revealing how small actions ripple across time and offering profound insights into the future we are shaping. We’re not fighting a knowledge gap, we’re fighting an action gap.
FEATURED CASE STUDIES
Real projects. Real impact.
Turn insight into action.
PARTNERSHIPS
Partnering with those who measure what matters.
Geo A.R. took a complex kaupapa — benefit sharing between researchers and Indigenous communities — and turned it into something genuinely engaging.
Professor Maui Hudson
Director, Te Kotahi Research Institute
Serious games (adaptation simulations) give people the chance to try different strategies, understand trade-offs, and make decisions in a safe environment while building knowledge that translates into the real world. Working with Geo AR, we are able to turn a potentially paralysingly complex challenge into something people can engage with and act on.
Dr Paula Blackett
Principal Researcher | Kairangahau
Geo A.R. was our first choice when thinking about turning our in-person serious game Future Farming Challenge into an engaging digital experience. The game puts players in the role of a farmer, balancing economic, environmental and community pressures.
Suzie Greenhalgh, Group Principal Researcher
