Before You Hit 'Generate': The AI Questions Creative Teams Should Be Asking

If you're leading a creative team right now, here’s what we’ve learned. You don’t need to rush into AI. But you do need to start the conversation.

At Geo AR Games, we’re taking a slow and intentional approach. Not everyone on our team feels confident using AI, and that’s okay. Instead of jumping straight to automation, we’re asking questions, running experiments, and learning together.

Just last week, we hosted an internal AI Game Jam, facilitated by Marco Tabor , an AI expert and trusted adviser. Teams created small games entirely using AI tools - purely for fun, not for release. It gave us a chance to explore what’s possible, what’s problematic, and what still needs human intuition.

Here are a few takeaways to help your team

• Create safe spaces to experiment. Not everything needs to be public. 

• Respect hesitation. Curiosity and caution can co-exist. 

• Ask good questions. Like: How do we keep the human in the loop?

We’re especially drawn to the idea of hyperlocal AI. Dan Te Whenua Walker explored this concept at the Auckland Creative AI Summit. Imagine tools that reflect local stories, languages, and values, not just global data scraped from the internet. That’s the kind of future we want to help build.

At the AI in Creative Industries Summit 2025 in Henderson, we raised a question about copyright in AI-generated work. The advice we got was simple: "Use caution."

Most AI models are trained on vast datasets, which makes direct copying unlikely.... but questions still remain, especially when tools are fine-tuned on specific artists' or studios' work without permission. If creators don’t know what their work is being used for, how can they give meaningful consent?

This raises important questions about transparency, authorship, and accountability.

Where does creative influence become extraction? Who gets to opt in, or opt out?

We don’t have all the answers, but we believe in asking better questions.

The question isn’t whether to use AI anymore. It’s how, why, and who gets to decide.

Let’s keep the good questions coming. Post the questions your team has been asking below.